Design: eBay Guest Checkout
Summary: Redesign of the payment flow from eBay to PayPal to encourage more PayPal account creation
Problem context: eBay places a priority on driving up the volume of payments via its payments company, PayPal. However, account creation was required in order to pay with PayPal, and drop-off from the PayPal "create account" page was preciptious. This lead to lower than desired payment volume, and higher UPIs (unpaid items) on the eBay side.
Project goal: Design a flow to give users a certain number of "free" PayPal checkouts in order to get them hooked, and then require account creation.
Target audience: All eBay users not yet using PayPal.
My role: Designed page flows and logic in coordination with PayPal; helped write usability testing scripts and supervised usability testing; managed a team of design professionals in usability, visual design, site-text creation, and prototyping; presented in-process artifacts to the numerous departmental and executive stakeholders across eBay and PayPal.
View Screenshots of successive purchase flows:
N number of free checkouts
1. eBay Review Your Purchase page with PayPal credit-card "Lockup"
2. PayPal Info page with eBay branding
4. PayPal Payment Confirmed, pitch to sign up with PayPal
Last free checkout
1. eBay Review Your Purchase page with PayPal credit-card "Lockup"
2. PayPal Info page with eBay branding
4. PayPal Payment Confirmed, message that PayPal sign-up will be required next time
PayPal account creation required for checkout
1. eBay Review Your Purchase page with PayPal credit-card "Lockup"
2. PayPal Info page with eBay branding
3. PayPal Create Account, account creation required
5. PayPal Payment Confirmed, congratulation for signing up with PayPal